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Establishing Your Web Presence
By Vishal P.
Rao
Part of the
success of most home-based businesses is their web presence. After all,
you want to benefit from the global exposure, reduced marketing expenses,
and low entry costs. But to receive those benefits, you must first get
your web site off the ground which means you need to select an effective
domain name and find reliable web hosting.
The tips
below can help you accomplish both goals successfully.
Picking a
Domain Name
When it
comes to choosing your web site's domain name, you need to keep a few
things in mind:
1. Your
domain name should relate directly to the product or service you provide.
Avoid picking a name that is vague or misrepresents your
company.
2. Your
domain name should be easy to remember. Keep the name as short as
possible, but do not use unconventional spellings or add hyphens just to
secure a version of the name you want.
3. Your
domain name should be simplistic. Do not pick words which may be difficult
to spell or which have multiple spellings. Also, select words and phrases
that are common and easy to pronounce, especially if you are aiming your
business toward the general public.
4. Your
domain name should be a .com address whenever possible. Avoid selecting
the less common extensions which cost more to register and which will be
largely unfamiliar to your clients.
Once you do
select a domain name, you should consider registering other variations of
the name. That way if someone uses the wrong extension or adds a hyphen,
he or she still end up right where you want them.
Here is a
good company to register your domain:
http://www.ksmgloballtd.com
Choosing Web
Hosting
You could
literally go crazy trying to compare all of the hundreds of hosting plans
and providers on the market. To narrow down your options, talk to friends
and business associates who have professional web sites.
Ask them
which providers they use or recommend. A number of Internet sites, such as
CNET and Epinions, allow users to share their thoughts about web hosting
companies, so their input could be valuable in your search
also.
Once you've
found a manageable number of potential providers, you can begin to compare
plans. Here are a few things you should focus on:
• Money Back
Guarantee - Many providers offer a 30-Day money back guarantee so that you
can try their service risk free. Always look for this option so you don't
get stuck with a service you're unhappy with.
• Storage
Space - This is the amount of room you will have for your site. Of course,
you don't want to pay for room you don't need, but you also want room to
grow. If you've a small site in mind 10-15 MB should be sufficient to
begin with.
•
Bandwidth/Data Transfer - Data transfer (bandwidth usage) refers to how
much data/information is sent to or received from your hosting account on
the server over a specified period of time. Usually it is measured
monthly.
More the
visitors to your site, more bandwidth you'll require. Small sites usually
suffice with 1 GB/month.
• Site Speed
- This is very important factor while considering a hosting service. This
will decide how fast your site loads when some one visits your site.
Online surfers are extremely busy, so you need a fast server. Or else they
will leave your site even before it gets loaded!
You may ask
your hosting provider to provide you with a list of their client's sites
(if they can) for checking their speed. Here's a good tool to check a
site's speed:
http://www.hostpulse.com/app/networktools/ping.asp
• Customer
Service - You strive to provide exceptional service and you should expect
nothing less from your web hosting company. Look for multiple methods of
receiving service, such as a toll-free phone number or live chat. You may
also want to consider testing their response time in advance.
• Uptime
Guarantee - Your web site is like your store. If your store is closed, you
aren't making any money. The same is true if your web site is down. You
should only choose a plan that provides at least a 99% uptime
guarantee.
• Cost -
Price should also be a deciding factor. Cheaper is not always better, but
there are reasonable rates for quality hosting available if you do your
research.
Never pay for
a full year of service upfront, though you are likely to pay less in the
long run. You have to take into consideration their after sales service
too.
Also, as far
as possible, try to choose a hosting company that allows easy
upgrade/downgrade between plans. This way you can trim down your costs to
the maximum.
Using these
tips and suggestions, you should easily be on your way to establishing a
successful web presence and to reaping all the benefits the Internet has
to offer.
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