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Use an Telephone Internet
Service
| Category Name: |
Communication |
| Annual Savings: |
up to $500 every year |
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Description: |
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JOI
Internet, a Hawk Communications LLC company, was a national Internet
service provider headquartered in Atlanta, Georgia. JOI Internet focused
on providing the best quality Internet access at the best possible price
to individual subscribers and small businesses. JOI Internet provided
easy-to-use Internet access by offering customized software, reliable
network facilities and responsive customer service. JOI Internet had
grown dramatically since its formation in 1999. By 2005 JOI Internet was
one of the largest ISP's in the country. JOI Internet invested millions
in its voice and data network.
In 2005 Hawk Communications LLC decided to focus on next generation IP
services instead of Internet access. Hawk Communications LLC decided to
form a new division, JoiPhone, to utilize its existing network and other
resources to provide VoIP (Voice Over IP) telephone services. JoiPhone
was conceived under the same principle "Best Service at the Best Price".
STRATEGY
Based on reports of high cost, poor network performance,
insufficient customer support and billing problems with other telephone
providers, JoiPhone believes that there is a growing and unsatisfied
demand for high quality, low cost VoIP telephone company for individuals
and small businesses.
CUSTOMER SUPPORT
JoiPhone believes that excellent customer support is critical to its
success in retaining existing subscribers and in attracting new
subscribers. JoiPhone currently provides free Telephone and Online
customer support on a 24/7 basis. Subscribers can call the center
through a local telephone number or a toll-free "800" number.
Subscribers can also e-mail their questions directly to a customer
support address at the Company's Website.
SALES and MARKETING
The Company's marketing efforts have been geared toward generating
positive referrals and stimulating subscriber growth and retention by
providing an exceptionally high quality service to its existing
subscribers.
In addition to encouraging referrals from existing subscribers, the
Company engages in nationwide outdoor, radios, TV and print
publications.
Sales are consummated by the Company's telephone sales force, which
responds to incoming subscription inquiries, as well as through an
on-line sign-up procedure. The on-line registration module enables a
user to become a JoiPhone subscriber by selecting service plans and
billing methods on-line, without the need to speak to a JoiPhone
employee.
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