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Miscellaneous

 

Business Idea: Arts Festival Promoter
Start Up Costs: $101 - $500
Operating Costs: $101 - $500 / month
Estimated Income: $1K - $5K / month
Time Requirements: 20 hr/week
Weather (climate): All
Population Size: 0 - 10,000+
Type of Location: Home Based
Legal Entity: None
Skill Level: None
Employees: 0
Business Description: Each year, there are art festivals held in most every community, promoting culture, offering entertainment, and social opportunity. If you are often in attendance at these festivals, and are good at public relations, you could organize the kind of festivals that you enjoy attending. You will promote your festivals to potential attendees and also to those who are participants. As an arts festival promoter, you will organize the festival from beginning to end, hiring the food vendors, inviting the artists, laying out the festival set-up, securing entertainments comments, and scheduling security. In addition, you will arrange for ticket sales and money collection.

To get started, you will need a standard office, complete with a computer and a good laser printer. Your biggest expense will be in phone bills and advertising. $800-$1500 should be enough to start, which includes your first insurance premium. To market your business, you will place ads in any publication frequently read by artists. You will also want to directly mail them brochures regarding the event. Get an interview with local radio stations and send press releases to all the media outlets in the vicinity of the festival's location.

You need to create a name for yourself that the artists will want to be associated with. With known artists, great entertainment, and a good food selection, attracting customers should be easy. You will reach them through newspaper advertisements, billboards, and the same publicity methods you use to get the artist's attention.

Income could reach over $45,000 per year by charging 35%-50% of artist registration fees and commission on each ticket sold.

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