E-Books are big
business on the Internet these days. If you are not familiar with e-books,
they are simply books (usually less content than a printed book) that are
available for immediate download after purchase from a website. E-books are
great because they are easy to create, free to distribute and have a high
profit margin.
Calligraphy is Greek for "beautiful
writing." It is worth the time it takes to learn if you yearn to
make your living the artistic way. Start up costs can be around
$200, which includes classes needed to learn the craft and also
basic supplies. Supplies include pens, inks, gilding materials,
paints, markers, rulers, knives, and drawing boards. You will also
have marketing expenses for things like business cards, brochures,
and advertising.
Allow yourself plenty of time to learn your new skill before
announcing that you are in business. The calligrapher normally
learns one alphabet at a time, and it will take practice to learn
the more ornate letters. Once you have mastered the art, you will
begin to look for business. Start by deciding what kind of items you
would like to work with. You might be willing to do them all, or
specialize in specific type. There are many items that are enhanced
greatly when the art of calligraphy is applied. Some of them are:
· Wedding invitations
· Graduation announcements
· Stationery
· Menus
· Event or party invitations
· Holiday and greeting cards
· Certificates of accomplishment
Of course, you'll want to create your own business cards and
letterhead with calligraphy. They must be well done and demonstrate
your ability to enhance any standard document. Pass them out as you
visit specialty shops to let them know what you have to offer. You
should also place a display ad (again, using your talents) in local
magazines and newspapers. Whenever you give a birthday, anniversary,
or other type of greeting card, be sure to design it yourself - it
will help create word of mouth advertising for your business. If you
do a combination of work along side your calligraphy, like writing,
poetry, or collecting quotes, you could create a product that could
be sold at craft fairs and art festivals.
What you will want to charge will vary according to the time it
takes and the materials involved. Charge hourly for unusual jobs or
a flat rate for common items. Your specialized art demands $50 or
more per piece.