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The
Definitive Guide to Writing & Promoting White Papers
If you sell any kind of complex
service, technology or sophisticated product, a White Paper is the best
way to educate your customers about that technology.
You can use a white paper to build your credibility, get free exposure in
the press, attract new customers, and drive new technology into
change-resistant,
conservative markets.
Most white papers are either too technical (boring) or too commercial
(thin and cheesy) - but Perry Marshall has written a guide that shows you
how to strike the perfect balance.
But what's most important of all, though, is promoting and publicizing
your white paper – because the best white paper in the world is no good
unless somebody reads it!
Click
here to find out about Perry's Definitive Guide to Writing and Promoting White
Papers.
Few
people realize the true power of a well-written, properly promoted White
Paper.
A White
Paper is not merely an accessory in your marketing bag-of-tricks.
Properly written and publicized, it can attract new prospects, generate
sales leads, sell new technology to conservative, sceptical customers. It
will help you get free publicity and media exposure for your company - at
1/2 to 1/10th the cost of most other marketing approaches!
Perry
Marshall has written a comprehensive guide to writing and promoting White
Papers, covering every aspect with over 30 examples and case studies from
many industries, ranging from computer software, networks and equipment to
consulting services, non-profits, financial organizations and political
causes.
Find out more
about Perry's Definitive Guide to White Papers
here.
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